In this lesson, we delve into the essential analytical frameworks of SWOT and PESTEL to help you thoroughly assess and develop your social enterprise idea. Understanding your internal strengths and weaknesses, along with external opportunities and threats, is crucial for both refining your concept and effectively communicating it to potential supporters.
🎯 Learning Objectives
• Understand the components and purpose of SWOT analysis for evaluating your idea’s internal and external factors.
• Utilize the PESTEL framework to break down external opportunities and threats into political, economic, social, technological, environmental, and legal aspects.
• Recognize how SWOT and PESTEL analyses are vital for assessing your idea’s viability and communicating its potential and limitations to stakeholders.
• Learn why transparency about your idea’s strengths and weaknesses helps garner support for implementation.
📚 About the Course
Have you ever wondered what it would be like to create real change? You don’t have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You’ll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you’ll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching.
This course is a safe space to experiment and explore. You’ll be guided by a ten stage framework to help structure your journey. Along the way, you’ll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you’re going to make a difference.
📺 Watch the full playlist on YouTube: https://www.youtube.com/playlist?list=PLh9mgdi4rNezbi0aRJeVnt99ynTVZG1PL
🎓 Enroll on Coursera for assessments and a certificate: https://online.yale.edu/courses/creating-change-through-social-entrepreneurship
🌐 Explore more learning opportunities on Yale Online: https://online.yale.edu/courses/creating-change-through-social-entrepreneurship
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