In this lesson, we explore the critical field of outcome metrics in social change, challenging the common misconception that large numbers of people reached equate to significant social impact. We delve into how to think beyond mere reach, discussing more profound ways to measure success and introducing Ashoka’s four levels of change, from direct service to transformative systems and framework shifts.
🎯 Learning Objectives
• Understand the limitations of “reach” as a primary social impact metric.
• Identify and differentiate Ashoka’s four levels of social change: direct service, scaled direct service, systems change, and framework change.
• Explain how to measure and pursue higher-level, transformative social impact beyond just the number of people served.
• Recognize the need to educate funders on comprehensive social impact measurement that goes beyond quantitative reach.
📚 About the Course
Have you ever wondered what it would be like to create real change? You don’t have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You’ll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you’ll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching.
This course is a safe space to experiment and explore. You’ll be guided by a ten stage framework to help structure your journey. Along the way, you’ll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you’re going to make a difference.
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