601 | Why Measuring Outcomes is Crucial for Social Change – Social Entrepreneurship Course

August 13, 2025 82 Views

In this module, you’ll delve into the fundamental importance of measuring outcomes in social entrepreneurship. Learn why it’s vital to define success early on and continuously track your progress for both internal evaluation and transparent communication with stakeholders, understanding the nuanced difference between outcomes and the commonly used term ‘impact’.

🎯 Learning Objectives
• Understand the critical role of measuring outcomes in social entrepreneurship.
• Identify the internal and external reasons for defining and tracking success metrics.
• Differentiate between the technical terms “outcomes” and “impact” in social change measurement.
• Recognize that measuring outcomes should be an inherent, integrated part of your venture from its inception.

📚 About the Course
Have you ever wondered what it would be like to create real change? You don’t have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You’ll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you’ll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching.

This course is a safe space to experiment and explore. You’ll be guided by a ten stage framework to help structure your journey. Along the way, you’ll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you’re going to make a difference.

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