In this lesson, we explore the crucial concept of customer profiling in social entrepreneurship, differentiating between various stakeholders like the end user, decision maker, and economic buyer. It highlights the importance of creating distinct value propositions for each group and provides essential questions to guide the development of comprehensive customer personas, recommending tools such as the DIY toolkit’s Personas template.
🎯 Learning Objectives
• Understand the different types of “customers” or stakeholders (end user, decision maker, economic buyer) in social entrepreneurship.
• Learn how to develop a unique value proposition for each identified customer group.
• Identify key questions to ask when creating a detailed customer profile or persona.
• Explore the utility of tools like the Personas template for sketching out customer engagement and challenges.
• Recognize the importance of validating customer profiles through conversations.
📚 About the Course
Have you ever wondered what it would be like to create real change? You don’t have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You’ll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you’ll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching.
This course is a safe space to experiment and explore. You’ll be guided by a ten stage framework to help structure your journey. Along the way, you’ll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you’re going to make a difference.
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