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For decades, the American consumer has powered not just the world’s biggest economy but the entire global economy. According to the World Bank – Americans make up around one third of global consumer spending but are only 4% of the global population. We should only be so surprised by this – Americans are amongst the most productive workers in the world and thus are amongst the best paid – the fact that they are both busy and highly paid makes them naturally big consumers.
In today’s video we look at how tariffs, the end of the de minimis exemption and lower consumer conference may affect the American consumer.
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