In this eye-opening video, Dr. Jon Padfield, an engineer turned State Representative turned Business Professor, dives deep into the U.S. Federal Trade Commission’s interim report on surveillance pricing. Discover how companies and data brokers collect personal data—your purchase history, physical movements, browsing habits, and even medical information—often without your consent, to set individualized prices for products and services.
From online shopping to brick-and-mortar stores, learn how retailers like Kroger and Walmart use advanced algorithms, AI, and facial recognition to tailor prices based on your age, income, ethnicity, and more. We’ll explore real-life examples, the privacy myths, and the potential harms, including higher prices and national security risks.
Check the links below for the full FTC report and my previous video, “What Lowe’s Knows About You,” for steps to obtain your own dossier. Join the discussion at Business Reform as we tackle the intersection of business, technology, and society. Subscribe for upcoming tips on defeating facial recognition! #SurveillancePricing #Privacy #FTC #DataPrivacy #businessreform
Check out my website at BusinessReform.org
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Link to my video on how to obtain your Lowe’s dossier…
Links to my sources for this video…
https://www.ftc.gov/system/files/ftc_gov/pdf/sp6b-issue-spotlight.pdf
https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2025/01/surveillance-pricing-update-work-ahead
https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf
https://www.cnbc.com/2019/03/08/how-retailers-can-track-your-movements-inside-their-stores.html
https://www.vox.com/2021/7/15/22577876/macys-fight-for-the-future-facial-recognition-artificial-intelligence-stores
https://www.pcmag.com/news/sick-of-data-collection-try-these-apps-instead
https://www.cnbc.com/2022/11/26/the-biggest-risks-of-using-fitness-trackers-to-monitor-health.html
https://www.usatoday.com/story/tech/talkingtech/2017/02/06/vizio-pay-22m-smart-tv-data-gathering/97553144/
https://www.reuters.com/article/technology/bose-headphones-spy-on-listeners-lawsuit-idUSKBN17L2DV/
https://www.npr.org/sections/thetwo-way/2017/03/14/520123490/vibrator-maker-to-pay-millions-over-claims-it-secretly-tracked-use
https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-takes-action-against-general-motors-sharing-drivers-precise-location-driving-behavior-data
https://www.texasattorneygeneral.gov/news/releases/attorney-general-ken-paxton-sues-general-motors-unlawfully-collecting-drivers-private-data-and
https://www.rawstory.com/kroger-pricing-strategy/
https://www.forbes.com/sites/jennmcmillen/2024/09/09/walmart-kroger-and-whole-foods-use-digital-pricing-what-customers-should-know/
Major Grocery Chain Uses ‘Dynamic Pricing’ to Adjust Prices Based on Income
Data Brokers and the Sale of Data on U.S. Military Personnel
The use of any copyrighted material in this video is done so for educational and informational purposes only including parody, commentary and criticism. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015). It is believed that this constitutes a “fair use” of any such copyrighted material as provided for in section 107 of the US Copyright Law.
– Written by Dr. Steve Turley but applicable to Business Reform as well.
