Why is Utah the MLM/pyramid scheme capital of America—and why are Mormon moms the prime targets? From NuSkin BYU stadiums to essential oil FDA scandals, I dive deep into the unique reasons MLMs thrive in Mormon culture. Let’s talk about how high trust, prosperity doctrine, and a lack of financial literacy among Mormon women create the perfect storm for pyramid schemes.
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A few resources I mention in the video:
*Utah’s MLM industry analysis: https://d36oiwf74r1rap.cloudfront.net/wp-content/uploads/DirectSales-Aug2022.pdf
*Watch The RM: https://www.youtube.com/watch?v=8ohmYzNyYoE&t=977s
*Steven Lund Nu Skin Co-Founder: https://www.nuskin.com/en_PT/culture/company_history/founders/steve_lund.html
*FTC Explainer on MLMs and Pyramid Schemes: https://consumer.ftc.gov/articles/multi-level-marketing-businesses-pyramid-schemes
*FTC Doterra action: https://www.ftc.gov/news-events/news/press-releases/2023/03/ftc-takes-action-against-doterra-distributors-false-covid-19-health-claims
*Young Living warning letter: https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/young-living-essential-oils-corporate-615777-06102022
*HerbalLife suit: https://www.google.com/url?q=https://www.ftc.gov/enforcement/refunds/herbalife-refunds&sa=D&source=docs&ust=1746720825176756&usg=AOvVaw0RagsI8PGHCMa73StyALRf
*Article on how Utah culture allows MLMs to thrive: https://kutv.com/news/local/follow-the-profit-how-mormon-culture-made-utah-a-hotbed-for-multi-level-marketers
*My interview when I was still Mormon: https://www.youtube.com/watch?v=ubXjNG5tybc&list=PLo6WmFbBTUex7r-bg047RIASyrB8IfVdD&index=1
*SNL’s Big dumb cup skit (Utah mom parody): https://www.ftc.gov/news-events/news/press-releases/2023/03/ftc-takes-action-against-doterra-distributors-false-covid-19-health-claims
*Cookie wars explained: https://utahstories.com/2024/01/utahs-cookie-wars/
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*Email me: alyssadgrenfell@gmail.com
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